Thursday, 16 December 2010

What If...Self-Evaluation.

What problem did you identify?

Through combining our separate bodies of research we established that there were aspects of Leeds that go unseen. Areas of urban decay, street art, and unusual architecture can be gold mines for inspiration and excitement, yet the average tourist information guide will restrict viewers to inner city attractions demanding money from a very typical audience of families and young travellers. Students new to area however will begin seeking out cheaper and more interesting alternatives to the events and attractions placed right in front them, and providing them with information in the form of an 'anti-tourist guide' as such is the problem we have identified to be solved.

What evidence did you find to support your decisions?

Our collective set of photographs displayed areas of decay and vandalism, but when observed from the right direction and with an open mind it becomes possible to see these areas as quite aesthetically alternative and pleasing, and due to their apparent lack of ownership can become platforms for artwork and installations, making use of the surrounding environment instead of being restricted to studio atmospheres.


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Colourflex Dyeworld: an area of unexpected beauty and limitless potential. photo: urbexforums.co.uk


What methods did you use to gather your evidence and what forms did it take?

A variety of research methods were adopted in order to gather relevant evidence:
Primary quantitative: graphs of data collected from surveys
Primary qualitative: questionnaires
we collected a large amount of secondary research in both qualitative and quantitative forms from forums and websites.

What methods of research did you find useful and why?

The surveys and questionnaires were particularly useful in terms of determining whether our project was worthwhile or not, however the secondary research highlighted to possibilities and directions we could take this brief, and was an absolute goldmine for unknown areas and cool stuff. However going onto the internet and locating this is where the challenge lies, and in effect became our task: to group all of this information into the same space.

How did these inform your response to the problem?

They helped us taylor our guide to the needs of the audience (students), who were directly feeding us the information and requirements needed from such a publication.

What methods did you encounter as problematic?

I do not feel that any method of research was problematic, as all methods were resourceful, the problem was perhaps that we could have carried out more research.

How did you overcome this?

I will in future overcome this by carrying out more research.

What research could you have carried out that would have proved more useful?

Exploring more places in person, rather than relying more so on internet forums and easy solutions. Perhaps surveying the general public to see whether there would be interest in the publication outside the category of students.

Five things I have learnt about the design process.

-Process drives the outcome, and outcome should not drive the process
-Collaboration is a challenge but can be incredibly useful for getting one workload completed five times faster
-Collaboration however is in some ways restrictive in terms of creating a personal response to briefs.
-The internet should not be the first port of call for research
-Things should be done now, and not in a while.

Five things I will do differently next time.

-Solely rely on process to lead me to the outcome.
-Recognise collaborative briefs as a chance to create something I would not normally create.
-Ensure I try harder to engage more in collaborative briefs in terms of generating ideas
-Do not use the internet as a first port of call.
-Do things now and not wait til tomorrow.

Monday, 22 November 2010

Illustrator brief final variations



The final 26 for printing. 
Click to see a larger image.

Seeing as this is my first ever illustrator project I was quite happy with it. 

END OF MODULE SELF EVALUATION

1. What skills have you developed through this module and how effectively do you think you have applied them?

every graphic skill I possess I developed in this module. In all fairness, I have absolutely no idea how effectively I have applied them. It's early days.
Then again, I think I did quite well with the alphabet soup - typeface for a partner - project. That's what I've been most happy with so far, and I imagine this is what I applied the best of my skills to; basically using simple ideas to create something new to represent certain characteristics. I enjoyed this brief the most as well, which probably would be the reason as to why I was so happy with the outcome. Ecstatic even. Didn't know I could do that before.

I've also learnt a few printing methods and really enjoyed screen printing, as most people would do. Went to a couple of drop in sessions to smash out some extra prints, I reproduced one of my 'no news is good news' posters through screen printing. The quality was absolutely ace. I'm probably going to try and use screen printing where possible instead of digital printing. I'm not used to looking at screens all the time, it makes me pretty agitated.

2. What approaches to/methods of research have you developed and how have they informed your design development process?

Opinions, images, ideas, previous work. All the standard research techniques. I've not really gone too far with researching though, I can get confused about generating ideas first OR researching first.
I've also put a fair bit of work on my Design Context blog.

3. What strengths can you identify in your work and how have/will you capitalise on these?

I really need someone to tell me this for me. I seem to be able to think about ideas quite well, I need to work on getting them on paper/sharing them with others.

I think the 'doing' stage of things is where my strengths lie at the moment, as opposed to the 'thinking' and 'finishing' stages. And i'll capitalise on these by working on everything else.

4. What weaknesses can you identify in your work and how will you address these more fully?

generating visible ideas, and retaining enough interest in the brief to the point that I actually want to see the finished product. I've always had a horrible horrible problem with losing concentration with absolutely anything/not having enough of an attention span. I had to go to the student support place after the dyslexia test, and we came to the conclusion that I have a problem with my attention span (as opposed to being dyslexic). She then booked me in for some other session, but I'd actually lost concentration by this point so I don't really know what it was for or when it was supposed to be.

So I'll address this problem more fully by going back and finding out what this other session was. And generally get help with concentrating and stuff.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

1) Start sooner - to give myself more time
2) Chew gum - to help me concentrate better, and to stop me wanting to smoke
3) Do more research - to get me more interested in what I am doing
4) Get to sleep earlier - so I am more focussed
5) Go on long walks every now and again - so I get more inspired, most of my ideas appear when I'm walking somewhere.

6. How would you grade yourself on the following areas:
(5=excellent 1=poor)

Attendance:       4
Punctuality:       4
Motivation:       3
Commitment:    4
Quantity of work produced:    2
Quality of work produced:      3
Contribution to the group:       5

No News is Good News Mail shot.

Final piece for the mail shot brief.



Successfully made it through the post in time, remaining in one piece. Result.
I'm sort of happy with it but I wish I had spent more time researching interesting nets and folding styles, and made some sort of way of holding it all together. an elastic band would have sufficed but oh well.

Thursday, 11 November 2010

No News is Good News evaluation sheets/final piece

Final posters for the first week of 'no news is good news'. I'm fairly happy with how I resolved them, however I'm not at all used to completing a brief from start to finish within a week yet. With a longer time limit, I might have been able to come up with more captivating and dynamic designs, but I don't feel this really matters now - I'll be more competent at completing future briefs within a shorter amount of time.






Anonymous assessment sheets for the first week of 'no news is good news'. The first assessment was good to read, rewarding maybe, but  felt the second (blue ink) was for more helpful in identifying issues that could be improved on. 






This one was more useful. Helvetica is indeed the easy way out, but that doesn't really matter cause i didn't use it anyway.

Monday, 18 October 2010

Matt Tucker typeface evaluation (alphabet soup)

About the typeface I designed for Matt.

1) Which personality traits did you choose to respond to and apply to the typeface?

From the interview with matt i got the impression he is quite laid-back and relaxed, but not lazy. I realised earlier before this brief that he likes some of the same sorta music as I do, and shares some of the same interests, so it was quite easy to identify some adjectives. I didn't want to use 5 specific adjectives as I feel this would have made the creation of this typeface too complicated, and also over-complicating stuff doesn't seem to be Matts style either. I did think about using 'alternative' as an adjective, but I think it is far too vague, especially being in a class full of people into alternative sort of stuff. Matt wern't keen on 'alternative' either. Therefore I chose 'Brie Light' as a font to base mine on, as it is in itself a relaxed and informal typeface (sample on  DC blog), before making alterations to suit matt's characteristics.

2) What are the reasons behind the design decisions you have made for the typeface?

I thinned out the left hand side of all the letters that this could be applied to. To me it seems like this would give the impression that matt might have a different way of thinking, like maybe more questioning as to why things are the way they are, and not the next way. I contrasted this with fat bars reducing the size of the counters in some places, as this might suggest he's probably quite different once you get to know him.

3) In what way are the results effective?

I feel that as a typeface it works on some levels, i think that the alterations made are not absolutely huge but it is definately a different typeface now. Maybe it doesn't represent Matt that well, but to be honest, my opinion is irrelevant in this situation as I made the typeface after interviewing Matt - it's easy for me to say yes it does represent him but really someone else would have to look at it and guess some characteristics of who it might represent before I could say yes it has worked.

Tuesday, 12 October 2010

Crit - 8/10/10

Issues Raised:
- Current ideas do not particularly come near answering the brief
- Not enough idea generation/experimentation.

Action to be taken:
- Explore/research to see how I can make ideas more Matt-related
- Start using large design sheets to display more ideas in the same area.

Alphabet soup - Matt Tucker typeface

Brief:
Design a full typeface that represents the personality/character of my partner.

Who needs to know?
Matt, plus anyone who wants gain a slight impression of what Matt might be like through a typeface.

What do they need to know?
They need to know what Matt is like.

What will they respond to?
A typeface that represents Matt.

What research is required?
Typeface research, Matt Tucker research.

Alphabet soup Evaluation.

What is being communicated and how?
My randomiser word was 'Divide' so obviously my intention was to communicate this idea in various ways. At this stage in my Graphic Design career I'm not yet aware of how I can look beyond the most obvious solutions, not that this means I didn't try. I communicated the word 'Divide' by quite simply dividing the letters in various ways, before rearranging and replacing various elements. Quite literal, I know, but it gets the job done.

How well does this answer the brief?
The brief states: 'produce a set, series or sequence of ten letterforms that explore and communicate your interpretation of the word that you have selected from the randomiser'

I can't really judge how well I completed the brief, that's for someone else to decide, but if I was asked if it resolves the brief, well then yes it does.

How well has the idea been visually explored?
I had a bit of a mind block for the first couple of days as I'm still not really used to this way of working. After this though I really got stuck in, I felt like I was producing a significant amount of ideas in order to produce a decent end product.

What are the strengths of the resolution?
I feel that they work better as a series of ideas rather than a set of finished images. And I am happy with how they work as ideas. The original letterform in itself I think looks impressive, so I reckon that contributes towards a pleasing result.

How could it be improved?
- more time spent rendering the final copies.
- more digital manipulation
-A greater set of ideas from the word go, to leave me with more room to perfect the final images.











How To final designs.



























































Final designs for How To brief - first collaborative brief and actually it is the first brief we have recieved on this course. Pretty good for our first proper week I rekon.

Sunday, 26 September 2010

Self-Evaluation...

Roles taken in the group:
I felt my abilities leaned far more towards generating ideas at this time, mainly because I still find using programmes like Illustrator and Photoshop difficult and time-consuming, which would have caused inconvenience to the rest of my group. Obviously I will need to spend time learning how to use these programmes in my own time, so it would not become problematic for group work.

How well I feel I performed:
I feel I put forward some valuable ides, essential for the development of the project towards the final stages.

How well we worked as a group.
I think we worked very efficiently to reach potential end results...once we had actually determined the direction our brief was aimed in we quickly managed to draw up large quantities of ideas and concepts.

Positives of thinking in a group:
- Produced 5 varied opinions, partially because were all from different places and backgrounds
- allowed me to get used to working in this particular way, something which I have not done before.
- allowed me to be more open-minded about the opinions of others, as without teamwork we would have been unable to complete the task.

Negatives of working in a group:
- Often difficult to have complete agreement over ideas and solutions
- Organisation difficulties, as it was our second week, none of knew each other, it was difficult to keep track of everything happening.

What I would do differently next time.
become more skilful at digital-based media so that I can be more productive when working as part of a group.

Where could we have improved our resolution:
Of course we could improve on absolutely everything at this stage, but I feel that making a clearer definition of 'Hard Work' in the first place would have enabled us to get off more on the right foot.

strengths of our presentation:
our presentation was clear and concise, displaying quite a professional view of our final idea, allowing our audience to have a good idea of what we were trying to achieve.

Friday, 24 September 2010

10 things

10 things I wanna be able to do before the year's out.

screen print like a pro
be able to use illustrator and photoshop to some level
make something that'll make people say, wow, you could really be a graphic designer.
keep up with all my work for once.
turn up every day for the year.
put myself on the right route for a first class honours, cause im not leaving this college without one.
realise that a night drinking is better spent making graphics than stumbling around town.
make my mum and dad real proud of me and my work
get design-based work experience in the summer
remind myself why I chose graphic design in the first place.



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