Thursday, 21 October 2010
Monday, 18 October 2010
Matt Tucker typeface evaluation (alphabet soup)
About the typeface I designed for Matt.
1) Which personality traits did you choose to respond to and apply to the typeface?
From the interview with matt i got the impression he is quite laid-back and relaxed, but not lazy. I realised earlier before this brief that he likes some of the same sorta music as I do, and shares some of the same interests, so it was quite easy to identify some adjectives. I didn't want to use 5 specific adjectives as I feel this would have made the creation of this typeface too complicated, and also over-complicating stuff doesn't seem to be Matts style either. I did think about using 'alternative' as an adjective, but I think it is far too vague, especially being in a class full of people into alternative sort of stuff. Matt wern't keen on 'alternative' either. Therefore I chose 'Brie Light' as a font to base mine on, as it is in itself a relaxed and informal typeface (sample on DC blog), before making alterations to suit matt's characteristics.
2) What are the reasons behind the design decisions you have made for the typeface?
I thinned out the left hand side of all the letters that this could be applied to. To me it seems like this would give the impression that matt might have a different way of thinking, like maybe more questioning as to why things are the way they are, and not the next way. I contrasted this with fat bars reducing the size of the counters in some places, as this might suggest he's probably quite different once you get to know him.
3) In what way are the results effective?
I feel that as a typeface it works on some levels, i think that the alterations made are not absolutely huge but it is definately a different typeface now. Maybe it doesn't represent Matt that well, but to be honest, my opinion is irrelevant in this situation as I made the typeface after interviewing Matt - it's easy for me to say yes it does represent him but really someone else would have to look at it and guess some characteristics of who it might represent before I could say yes it has worked.
1) Which personality traits did you choose to respond to and apply to the typeface?
From the interview with matt i got the impression he is quite laid-back and relaxed, but not lazy. I realised earlier before this brief that he likes some of the same sorta music as I do, and shares some of the same interests, so it was quite easy to identify some adjectives. I didn't want to use 5 specific adjectives as I feel this would have made the creation of this typeface too complicated, and also over-complicating stuff doesn't seem to be Matts style either. I did think about using 'alternative' as an adjective, but I think it is far too vague, especially being in a class full of people into alternative sort of stuff. Matt wern't keen on 'alternative' either. Therefore I chose 'Brie Light' as a font to base mine on, as it is in itself a relaxed and informal typeface (sample on DC blog), before making alterations to suit matt's characteristics.
2) What are the reasons behind the design decisions you have made for the typeface?
I thinned out the left hand side of all the letters that this could be applied to. To me it seems like this would give the impression that matt might have a different way of thinking, like maybe more questioning as to why things are the way they are, and not the next way. I contrasted this with fat bars reducing the size of the counters in some places, as this might suggest he's probably quite different once you get to know him.
3) In what way are the results effective?
I feel that as a typeface it works on some levels, i think that the alterations made are not absolutely huge but it is definately a different typeface now. Maybe it doesn't represent Matt that well, but to be honest, my opinion is irrelevant in this situation as I made the typeface after interviewing Matt - it's easy for me to say yes it does represent him but really someone else would have to look at it and guess some characteristics of who it might represent before I could say yes it has worked.
Tuesday, 12 October 2010
Crit - 8/10/10
Issues Raised:
- Current ideas do not particularly come near answering the brief
- Not enough idea generation/experimentation.
Action to be taken:
- Explore/research to see how I can make ideas more Matt-related
- Start using large design sheets to display more ideas in the same area.
- Current ideas do not particularly come near answering the brief
- Not enough idea generation/experimentation.
Action to be taken:
- Explore/research to see how I can make ideas more Matt-related
- Start using large design sheets to display more ideas in the same area.
Alphabet soup - Matt Tucker typeface
Brief:
Design a full typeface that represents the personality/character of my partner.
Who needs to know?
Matt, plus anyone who wants gain a slight impression of what Matt might be like through a typeface.
What do they need to know?
They need to know what Matt is like.
What will they respond to?
A typeface that represents Matt.
What research is required?
Typeface research, Matt Tucker research.
Design a full typeface that represents the personality/character of my partner.
Who needs to know?
Matt, plus anyone who wants gain a slight impression of what Matt might be like through a typeface.
What do they need to know?
They need to know what Matt is like.
What will they respond to?
A typeface that represents Matt.
What research is required?
Typeface research, Matt Tucker research.
Alphabet soup Evaluation.
What is being communicated and how?
My randomiser word was 'Divide' so obviously my intention was to communicate this idea in various ways. At this stage in my Graphic Design career I'm not yet aware of how I can look beyond the most obvious solutions, not that this means I didn't try. I communicated the word 'Divide' by quite simply dividing the letters in various ways, before rearranging and replacing various elements. Quite literal, I know, but it gets the job done.
How well does this answer the brief?
The brief states: 'produce a set, series or sequence of ten letterforms that explore and communicate your interpretation of the word that you have selected from the randomiser'
I can't really judge how well I completed the brief, that's for someone else to decide, but if I was asked if it resolves the brief, well then yes it does.
How well has the idea been visually explored?
I had a bit of a mind block for the first couple of days as I'm still not really used to this way of working. After this though I really got stuck in, I felt like I was producing a significant amount of ideas in order to produce a decent end product.
What are the strengths of the resolution?
I feel that they work better as a series of ideas rather than a set of finished images. And I am happy with how they work as ideas. The original letterform in itself I think looks impressive, so I reckon that contributes towards a pleasing result.
How could it be improved?
- more time spent rendering the final copies.
- more digital manipulation
-A greater set of ideas from the word go, to leave me with more room to perfect the final images.
My randomiser word was 'Divide' so obviously my intention was to communicate this idea in various ways. At this stage in my Graphic Design career I'm not yet aware of how I can look beyond the most obvious solutions, not that this means I didn't try. I communicated the word 'Divide' by quite simply dividing the letters in various ways, before rearranging and replacing various elements. Quite literal, I know, but it gets the job done.
How well does this answer the brief?
The brief states: 'produce a set, series or sequence of ten letterforms that explore and communicate your interpretation of the word that you have selected from the randomiser'
I can't really judge how well I completed the brief, that's for someone else to decide, but if I was asked if it resolves the brief, well then yes it does.
How well has the idea been visually explored?
I had a bit of a mind block for the first couple of days as I'm still not really used to this way of working. After this though I really got stuck in, I felt like I was producing a significant amount of ideas in order to produce a decent end product.
What are the strengths of the resolution?
I feel that they work better as a series of ideas rather than a set of finished images. And I am happy with how they work as ideas. The original letterform in itself I think looks impressive, so I reckon that contributes towards a pleasing result.
How could it be improved?
- more time spent rendering the final copies.
- more digital manipulation
-A greater set of ideas from the word go, to leave me with more room to perfect the final images.
How To final designs.
Final designs for How To brief - first collaborative brief and actually it is the first brief we have recieved on this course. Pretty good for our first proper week I rekon.
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